How we sell the work

Apply first. Calendar second. Never a cut of the raise.

A named founder. Thirty minutes. A written proposal in 24 hours. Deposit, then the Sprint. The fee does not reopen as a success cut.

Sequence

Six gates. No stage skips the screen.

  1. 01ApplyNamed founder. Work email. We screen before any calendar invite.
  2. 02QualifyA person reviews. Thirty minutes. Product, date, budget, counsel, markets.
  3. 03ProposalIssued within 24 hours. Scope, exclusions, fee, SLA. Two follow-ups, then close-lost.
  4. 04DepositMilestone payment starts the Sprint. No work on a handshake.
  5. 05SprintFourteen days to a pack you can take to market.
  6. 06Build / retainProduction assets, then a monthly retainer if the campaign is real.

Discovery script

The call is a script, not a vibe.

If a question cannot be answered, the proposal is not issued. If the job is a public sale, the call ends.

  1. 01What is the product evidence — URL, testnet, pilot — not the deck?
  2. 02What is the launch date, and what happens on that date?
  3. 03What is the budget for RCA Pad, in sterling, not tokens?
  4. 04Who is counsel, and have they seen the public messaging?
  5. 05What is the token status, and who is the audience by jurisdiction?
  6. 06Who decides? If they want us to run a public sale, we stop.

The house rules

Six operating cards. Everything else is delivery.

01

Application, never a calendar link

Every inbound is scored across team, product, timing, budget, token transparency, security, legal posture, marketing conduct, geography and decision-maker access. Hard-reject anonymous teams, performance promises, token-only pay and retail allocation ops.

02

Discovery is a script, not a vibe

Product evidence, launch date, budget, counsel, token status, geographies, who decides. If they want RCA Pad to run a public sale, stop.

03

Proposal in 24 hours

Required: objective, owner, scope and exclusions, inputs, timeline, acceptance criteria, compliance triggers, KPIs. One written proposal, two timed follow-ups, then close-lost. We do not renegotiate into percentage-of-raise.

04

Onboarding is a workspace

On payment: entity, team, product, token, security, legal, audience, brand, budget and named approvers. Kick-off locks objectives, geographies, owners, SLA and exclusions.

05

Delivery is a pack

Sprint is fourteen days. Build is production. Growth is a retainer on measurable work. Acceptance is a read-out, not a listing, not a raise.

06

Controls stay on after publish

Every client has a claims register. Empty field = not publishable. Creator misconduct and unsubstantiated claims are stop-the-line events.

Proposal template

Issued within 24 hours of a qualified call.

One written proposal. Two timed follow-ups. Then close-lost. We do not invent a third commercial shape to win the work.

  • Objective and named owner
  • Scope and exclusions, in the same document
  • Inputs the client must produce
  • Timeline and acceptance criteria
  • Compliance triggers and named geographies
  • Fee, deposit, and what “done” looks like

Next step

If you can answer the six questions, apply.

Four-step screen. A person replies. Fourteen days to a pack you can take to market. 0% of proceeds.