Chapter 02 of 04
The Launch Notes · Vol. 01 No. 04
The Desk · 02
September 2026 · London
This house is the wrong house — and when it is the right one · Names
Three names, one door
RCA Pad is the master brand on RCApad.com. RCAICO Launch is the programme for ICO-intent issuers — an acquisition path into the same screen, not a token pad. RegCA.xyz is community and category content about a proposed framework, not an official pathway and not a second company. We will not launch duplicate commercial sites so that each domain can tell a hotter story.
Inbound that arrives via ICO or Reg CA language still gets the boundary on the first page. If that loses them, they were going to be lost at kick-off, when we refused to open the sale. Losing them at the page is cheaper.
Community — the weekly Launch Brief, interviews, partner sessions, curated stories — is owned audience. It is not an uncontrolled investment-promotion feed. If a story cannot be told without inducing a purchase, we do not run it. That standard makes the Brief smaller. Smaller is acceptable. A large Brief that is a promotions accident is not.