Guide
Classify the instrument before you name the campaign
“Utility token” is not a legal conclusion.
Classification is a memo on your facts: what the holder gets, from whom, with what expectation of profit, with what effort from the team, in which country the holder sits. Howey, MiCA titles, UK specified investment tests — pick the law that actually applies to the listener, not the law you wish applied to the brand.
Campaigns that run ahead of classification are how accidental offerings are born. A waitlist that promises allocation is already a communication about an instrument. A creator who says “you can get in early” is already a promotion. If the class is unknown, those sentences are not brave. They are uninsured.
Every failed public sentence on a token launch can be traced to a classification that was treated as a brand.
Guide
Live, proposed, folklore
Only live paths may carry offering language.
Live: a private placement regime that exists today, a MiCA CASP or white-paper route that is in force for your class, a UK promotion permission that is actually held, a prospectus exemption with conditions you can meet. Proposed: Regulation Crypto Assets in the United States, a draft, a speech, a comment file. Folklore: “everyone is doing it,” “the Telegram is gated,” “we’re only doing accredited via a Google form.”
We will operate a live path. We will operate a locked not-offering while a proposal is a proposal. We will not operate folklore. If your deck says “Reg CA Q4” as the reason US retail is in the funnel, the funnel is wrong. Build as if the proposal never opens. If it opens, you will have a file that can move. If it does not, you will still have a company.
Guide
What a lock looks like in the file
A lock is operational, not a footnote.
Geographies restricted: listed, enforced on the waitlist, enforced in creator briefs, enforced in press. Claims that assume a path: withdrawn or drafted, never live. Purchase journey: off. “How to buy” bots: off. US retail: off unless and until a live path exists — and today, for most files, it does not.
The board shows pathway as a field because counterparties deserve to see it. “Counsel-named” is the gold. “Locked not-offering” is honest. “Silent” is a warning. If you are a buyer, treat silent as not ready.
Guide
The American sentence
If the listener is in the US, the facts change. Hope does not.
A US person hearing an offering communication is a US problem even if the company is in Lisbon. Blocking a US IP on the homepage and then taking a US Telegram admin is not a block. Accredited-only Google forms without verification are not a Rule 506. We will not help you costume a US offering. We will help you keep the US off the file until counsel names a live exemption and a process that can survive it.
Counsel’s memo should answer:
- What is the instrument, on the facts?
- Which laws apply to which listener?
- What is the live path, if any?
- What communications are permitted, where?
- What is the kill procedure if a path closes?