Nine fields, no extras that pretend to be fields

If you cannot fill the cell, you do not have a claim.

Houses invent columns. Most of them are decoration. The RCA Pad register is nine fields because nine fields force a decision. Claim. Evidence. Permitted wording. Prohibited wording. Approver. Audience and jurisdiction. Channel. Date. Archive. Change history sits beside the row so a later reader can see what the sentence used to be.

The register, field by field

Empty cell = not publishable. Softening a failed evidence field is how folklore returns.

Claim: One sentence. No compound promises. What is the fact?
Evidence: A thing that exists: explorer, letter, minute, repo tag, filing, URL.
Permitted: The exact words that may appear. Not a paraphrase of the vibe.
Prohibited: The words that must not appear, including close cousins.
Approver: A named person. Not “the team.” Not “legal, tbc.”
Audience: Named geographies and sophistication. “Global” is a risk label.
Channel: Site, X, data room, founder interview, creator, partner intro.
Date: When it went live. When it was last checked against the artefact.
Archive: A durable copy of the evidence and of the published artefact.

The claim field is a discipline. “We are the leading venue for professional flow in Europe” is not a claim. It is a slogan with a ranking hidden inside it. Split it. Is there a venue? Is it live? For whom? In which markets? On what metric of “leading,” owned by whom? Most slogans die when they are split. That is a gift. You have just been spared a sentence you could not defend.

Evidence is not a link to a blog post you wrote. Evidence is independent of the sentence: a public explorer, an engagement letter, a board minute, a tagged release, a counsel memo the issuer already has. If the only evidence is another marketing artefact, you have a circular claim. Circular claims look fine in a war room and ridiculous in diligence.

Permitted wording is narrower than the claim. The claim is the fact. The permitted wording is the sentence that may be printed. “An independent security review is underway” is permitted; “we are fully secure” is not a permitted rendering of the same evidence. Prohibited wording is the list of cousins: audited, battle-tested, hack-proof, risk-free, guaranteed, coming soon as if a sale were dated.

Audience and channel are not metadata. They are the difference between a professional data-room sentence and a UK consumer-facing invitation. The same fact may be live on a site footer and prohibited in a creator thread aimed at an undifferentiated following. If you cannot name the audience, you do not have a promotion route. Uncertain route: pause.

If the company exists, apply today.