Chapter 02 of 04
The Launch Notes · Vol. 01 No. 04
The Room · 02
September 2026 · London
Data-room planning before the first public sentence · Index
Minimum contents of a serious folder
Minimum index
Names, dates, owners. A pile of files called “final2” is not an index.
- Entity
- Incorporation evidence, cap table at a high level if relevant, signing authority.
- Team
- Named founders, roles, who can approve a public sentence.
- Product
- URLs, explorers, repo tags, architecture note that is not a sales PDF.
- Security
- Engagement letters, reports, scopes, dates. Or an honest absence.
- Legal
- Counsel of record, any existing memos the issuer already has. Not our memos.
- Token
- If any: what exists, what does not, what will not be said.
- Audience
- Named geographies and sophistication. Written exclusions.
- Brand
- Marks, domains, the accounts that will actually be used.
- Approvals
- Who signs claims, who can take a post down, time zones.
Honest absence is a first-class artefact. “No independent review yet” belongs in the room so that nobody “summarises” it into “in progress with a tier-one firm.” Absence, dated, with an owner, is cleaner than a euphemism. The register can then carry a small true sentence, or no sentence.
Token documentation is where rooms become fan fiction. White papers that describe a sale that is not happening. Tokenomics decks with return illustrations. Allocation tables for a public that has not been lawfully invited. If those files exist, they need a status: internal, superseded, prohibited as a source of claims. A room that contains them unmarked will leak them.
Brand assets include the founder’s personal accounts if they will be used as channels. It is easier to write this down now than to pretend a personal thread was unofficial later.