The Launch Notes

Chapter 02 of 04

The Launch Notes · Vol. 01 No. 04

The Room · 02

September 2026 · London

Data-room planning before the first public sentence · Index

Minimum contents of a serious folder

Minimum index

Names, dates, owners. A pile of files called “final2” is not an index.

Entity
Incorporation evidence, cap table at a high level if relevant, signing authority.
Team
Named founders, roles, who can approve a public sentence.
Product
URLs, explorers, repo tags, architecture note that is not a sales PDF.
Security
Engagement letters, reports, scopes, dates. Or an honest absence.
Legal
Counsel of record, any existing memos the issuer already has. Not our memos.
Token
If any: what exists, what does not, what will not be said.
Audience
Named geographies and sophistication. Written exclusions.
Brand
Marks, domains, the accounts that will actually be used.
Approvals
Who signs claims, who can take a post down, time zones.

Honest absence is a first-class artefact. “No independent review yet” belongs in the room so that nobody “summarises” it into “in progress with a tier-one firm.” Absence, dated, with an owner, is cleaner than a euphemism. The register can then carry a small true sentence, or no sentence.

Token documentation is where rooms become fan fiction. White papers that describe a sale that is not happening. Tokenomics decks with return illustrations. Allocation tables for a public that has not been lawfully invited. If those files exist, they need a status: internal, superseded, prohibited as a source of claims. A room that contains them unmarked will leak them.

Brand assets include the founder’s personal accounts if they will be used as channels. It is easier to write this down now than to pretend a personal thread was unofficial later.

Next step

If the company exists, apply today.

Four-step screen. A person replies. Fourteen days to a pack you can take to market. 0% of proceeds.