Chapter 01 of 07
The Launch Notes · Vol. 01 No. 04
The Pack · 01
September 2026 · London
Delivery · 28 July 2026
Inside the 14-day Launch Sprint
What actually gets delivered, what the client must provide, what is deliberately excluded, and why acceptance is a read-out against a pack rather than a fundraising result.
The Desk · Operating notes, RCA Pad · London
A Launch Sprint is fourteen days to a command centre: narrative, audience, market map, ninety-day plan, funnel, content system, community and creator plan, partner map, claims register. It is not a war room for a raise. If you need someone to sell the token, this house is the wrong house. If you need the operating file a serious launch actually runs on, this is the specification.
The product · Chapter 01
A command centre, not an event
If the Sprint only works on launch day, it did not work.
Most “launch sprints” in this industry are compressed fundraising theatre. Ten days of telegram heat, a site that came together on the last night, a thread, a hope. RCA Pad uses the same number of days for the opposite object. We are standing up the file you will still need on day ninety: who you are talking to, what you are allowed to say, which specialists you lack, how a piece of content gets approved, what happens when a creator goes off-brief.
The pack is explicit. Commercial narrative. Audience segments. Market map. Ninety-day launch plan. Funnel design. Content system. Community plan. Creator plan. Partner map. Claims controls. Acceptance is a read-out against that pack. It is not a listing, a raise figure, or a follower count. If you cannot point at the artefacts, we did not finish.
This is why the fee is a fixed range and not a percentage of something we do not touch. Sprint £3,500–£7,500. Deposit to open the workspace. No work on a handshake. The number is meant to be high enough that a serious team will show up with inputs, and low enough that it is a decision rather than a procurement saga. It is not a wager on your token.
Scope the Sprint as deliverables, not hours. Name exclusions in the same document. Acceptance is a read-out against the pack, not a fundraising result.
Exclusions are part of the product. Fundraising, token sales or allocations. Custody, trading or venue operations. Investment advice or promised raise outcomes. Any description of an offering as approved or Reg CA-compliant. If a founder needs those, they need a different kind of firm, and probably a licence we do not have.