If you cannot produce the file, work does not start

Kick-off is where Sprints go to die honestly. We ask for entity documents, named team, product evidence, token status, technical and security posture, legal posture, audience, brand, budget and named approvers. Then we lock objectives, geographies, owners, response-time SLA and exclusions. If those cannot be produced, we do not start the clock and “see how it goes.” How it goes is folklore.

Product evidence is the argument. A testnet URL, a pilot, a mainnet, a repo that is not a placeholder. A deck is not evidence of a product. Concept-only teams sometimes still have a future; they do not have a fourteen-day launch OS worth buying. The screen already prefers live, testnet or pilot. Kick-off enforces it.

Named approvers matter because the register will need signatures. If the only person who can approve a sentence is in a time zone they will not share, or is “the DAO,” we do not have an SLA. The default on this desk is forty-eight hours to respond on claims and twenty-four hours to take a piece down. That SLA is a staffing fact. Treat it as one.