Build, retain, or stop

A Build is production: landing pages and messaging system, litepaper or FAQ structure, media kit, CRM and waitlist, social system, creator briefs, partner outreach sequence, community operations handbook, a launch calendar with an approval trail. Four to eight weeks. £10,000–£35,000. Milestone payments. Usually after a Sprint, because otherwise we would be decorating an empty register.

Managed growth is the monthly version of keeping the file honest: claim-checked content, community operations, creator roster, partner coordination, campaign reporting, events against the register. £5,000–£25,000 or more, prepaid. We will not retain a team we have not screened, and we will not retain a team without a claims register and named approvers.

Stopping is allowed. Sometimes the read-out is: you are not ready, here is the pack, go get the audit and the counsel, do not hire a creator. That is a successful Sprint. The alternative is to take a retainer to professionalise a campaign that should not exist yet. We decline that even when it is offered with enthusiasm and a token allocation.

If you want the fourteen days, apply. Named founder. Work email. Ten dimensions. A person still reads the screen. If this is a qualified Sprint, expect a call and a written proposal. Then a deposit. Then Day 0. Then a pack you can hold in your hands. That is the whole product. It is enough.