A seat is earned with a file, not with a screenshot of reach

Reach is a number. It is not a diligence file. We want identity that can be named in an agreement. We want a disclosure history we can look at — have they been a stealth ad for three years, or can they show a pattern of stating the relationship. We want a sense of geographic mix that is honest, including the markets we have locked out. We want a prohibited-claim record: what they have already said about other tokens, whether they will accept a list that includes “audited,” “guaranteed,” “risk-free,” “coming soon” as a sale.

Payment terms are written in the same currency we are willing to receive: fiat, on invoice, against a scope. Token-only pay for creators has the same smell as token-only pay for us. Until counsel confirms a lawful structure, we do not staff a campaign on tokens. This disappoints people who thought alignment meant everyone eats the float. Alignment, here, means everyone can still take the post down on a weekday.

Geographic restrictions are not an insult. A creator who is excellent in a professional EU setting may be unusable for a UK-consumer-touching campaign, and vice versa. Mira Vale, on the Vellum roster, is marked EU professional and US accredited. Owen Hart is United Kingdom professional. Those are not bios. They are locks. If a brief needs a market they do not have, we do not “just this once.”

Founders ask whether a mega-account can skip the file because they “won’t do all that.” Then they will not do this campaign. A mega-account that will not accept a prohibited list is telling you how the week after launch will feel. Believe them.