“Global retail” is a control risk, not a TAM slide

Moonrise is the teaching case. Global retail as a geography. A desire that RCA Pad run allocation. An anonymous desk. There is no Sprint that repairs that brief. The house declines, points at the boundary, and keeps the screen honest.

Founders mean ambition. Later readers hear: we did not choose, we did not lock, we will take whoever the algorithm sends. That is the highest-risk sophistication in every market this issue cares about. Smaller is the adult move. Northline’s professional lock is not weaker. It is the only version of a UK-touching launch we will operate without a promotions route on file.