Chapter 04 of 10
The Offering · Vol. 02 No. 01
The Decline · 04
September 2026 · London
The 2017 habits that will kill a 2026 offering · KOLs
Unmanaged promotion with a friendly face
A person with a following is a channel. Channels have jurisdictions and takedown.
A founder sends a voice note. They have been talking to someone with reach. The someone “gets the product.” They will “just do a thread.” There will be a small fee, or tokens, or both. Disclosure will be “obvious.” The audience is “crypto-native.” Fold it into the Sprint as distribution. This is the most common request we refuse to fold.
Vetted, contracted, disclosed, pre-approved, geo-restricted, archived, takedownable — or not used. Paying in the token, or as a percentage of raise, can also be arranging. We will not be the arranger. We will not staff a roster that cannot be turned off.
Desk Seven, a composite, is on hold: reach without a contract we can enforce. Mira Vale and Owen Hart, composites, are the shape of a yes: they will say the permitted sentence and delete the other one. Boring creators are a feature.