RCAICO · The Offering

Chapter 04 of 10

The Offering · Vol. 02 No. 01

The Decline · 04

September 2026 · London

The 2017 habits that will kill a 2026 offering · KOLs

Unmanaged promotion with a friendly face

A person with a following is a channel. Channels have jurisdictions and takedown.

A founder sends a voice note. They have been talking to someone with reach. The someone “gets the product.” They will “just do a thread.” There will be a small fee, or tokens, or both. Disclosure will be “obvious.” The audience is “crypto-native.” Fold it into the Sprint as distribution. This is the most common request we refuse to fold.

Vetted, contracted, disclosed, pre-approved, geo-restricted, archived, takedownable — or not used. Paying in the token, or as a percentage of raise, can also be arranging. We will not be the arranger. We will not staff a roster that cannot be turned off.

Desk Seven, a composite, is on hold: reach without a contract we can enforce. Mira Vale and Owen Hart, composites, are the shape of a yes: they will say the permitted sentence and delete the other one. Boring creators are a feature.

Next step

Planning a regulated ICO? Same screen as everyone.

Four-step screen. A person replies. Fourteen days to a pack you can take to market. 0% of proceeds.