Chapter 09 of 10
The Offering · Vol. 02 No. 01
The Decline · 09
September 2026 · London
The 2017 habits that will kill a 2026 offering · Sticker
Wearing the statute
Reg CA-compliant. MiCA-cleared. FCA-authorised sale. SEC-approved. All nos.
Marketing language tries to borrow the authority of a statute. In this cycle the borrowed words are specific. Each smuggles a conclusion a services firm is not entitled to draw, and that is often false on the facts. Compliant with what? A proposal does not have a compliance state. Approved by whom? The Commission does not approve your homepage because you used its vocabulary.
There is a legitimate small language: incorporated issuer; product or testnet; not conducting a public token sale at this time; not asking you to buy. Use it. It scales better than a title.