RCAICO · The Offering

Chapter 09 of 10

The Offering · Vol. 02 No. 01

The Decline · 09

September 2026 · London

The 2017 habits that will kill a 2026 offering · Sticker

Wearing the statute

Reg CA-compliant. MiCA-cleared. FCA-authorised sale. SEC-approved. All nos.

Marketing language tries to borrow the authority of a statute. In this cycle the borrowed words are specific. Each smuggles a conclusion a services firm is not entitled to draw, and that is often false on the facts. Compliant with what? A proposal does not have a compliance state. Approved by whom? The Commission does not approve your homepage because you used its vocabulary.

There is a legitimate small language: incorporated issuer; product or testnet; not conducting a public token sale at this time; not asking you to buy. Use it. It scales better than a title.

Next step

Planning a regulated ICO? Same screen as everyone.

Four-step screen. A person replies. Fourteen days to a pack you can take to market. 0% of proceeds.