RCAICO · The Offering

Chapter 08 of 10

The Offering · Vol. 02 No. 01

The Decline · 08

September 2026 · London

The 2017 habits that will kill a 2026 offering · Success fee

Paying the communications firm as a broker

Alignment is the founder’s word. Arranging is the later reader’s.

Percentage of raise. Token-only pay. “When we list you get a cut.” Founders mean alignment. We hear a request to stand next to capital formation without the licence. Fixed fees, milestones, prepaid retainers. One written proposal, two follow-ups, close-lost. We will not renegotiate because the round is imminent. Imminent is not a memo.

The same problem appears when a KOL or a pad is paid for buyers. That may be their licensed business. It is not ours. Do not ask us to sit inside their fee.

Next step

Planning a regulated ICO? Same screen as everyone.

Four-step screen. A person replies. Fourteen days to a pack you can take to market. 0% of proceeds.