RCAICO · The Offering
Chapter 06 of 10
The Offering · Vol. 02 No. 01
The Decline · 06
September 2026 · London
The 2017 habits that will kill a 2026 offering · Utility spell
Calling it a utility does not make it not an offer
Adjectives are not conclusions. README files are not memos.
The spell from 2017: if we say utility often enough, the sale is software. Software with a purchase journey, a bonus, and a promise of secondary trading is not “just software.” Classification is a dated memo on facts. The campaign is part of the facts. Using the spell in public is itself a fact — it shows what you were trying to achieve.
NFT, points, agent credits: new wrappers, same rule. See Classification. Steal the costume test: would a stranger pay if the wrapper disappeared?