RCAICO · The Offering
Chapter 07 of 08
The Offering · Vol. 02 No. 01
The Map · 07
September 2026 · London
Named markets, or you do not have an offering audience · Kick-off
Geographies lock on Day 0. They do not “emerge.”
A Sprint that discovers its market on day twelve discovered it too late.
Kick-off locks markets, sophistication and exclusions. Changing them later is a change-controlled event: counsel, register, channels, creators, site notices. It is not a Slack poll. Moonrise failed this at application: global retail, allocation, anonymous. There is no Sprint that repairs that brief.
Day 0 lock
- 01Write in-markets and out-markets as lists, not as “focus.”
- 02Write sophistication per market.
- 03Write the route or write “no route.”
- 04Write which channels may carry offering-adjacent language, if any.
- 05Write who can add a market, and that it is not the growth lead alone.