Chapter 02 of 08
The Offering · Vol. 02 No. 01
Controls · 02
September 2026 · London
An offering claims register: sentences that can survive a later reader · Nine fields
The sheet, field by field, for offering language
If you cannot fill the cell, you do not have a claim. You have a hope.
Nine fields. No extras that pretend to be fields.
Empty cell = not publishable.
- Claim
- One sentence. No compound promises. What is the fact?
- Evidence
- A thing that exists: explorer, letter, minute, repo tag, filing, URL.
- Permitted
- The exact words that may appear. Not a paraphrase of the vibe.
- Prohibited
- The words that must not appear, including close cousins and “softer” versions.
- Approver
- A named person. Not “the team.” Not “legal, tbc.”
- Audience
- Named geographies and sophistication. “Global” is a risk label.
- Channel
- Site, paper, X, data room, founder interview, creator, partner intro, support.
- Date
- When it went live. When it was last checked against the artefact.
- Archive
- A durable copy of the evidence and of the published artefact.
Offering-specific rows that almost every ICO-intent file needs, even when the path is not-offering: what the product does; what the entity is; that this communication is not an offer, if that is true; token status; security posture; geography lock. Rows it must not have until counsel writes them: participation mechanics, price, return, listing, legal category as slogan, “regulated ICO.”